And, for more than a decade he's conducted face-to-face executive client interviews to de-brief both wins and losses on behalf of his clients – all with the goal of truly understanding the dynamics of the buying and selling process and with the goal of bringing the knowledge and strategies to organizations who can most benefit.

If your sales pursuits are large, long, strategic (and expensive) – Peter can share his unique perspective on:

• What it takes to qualify these opportunities – and focus on the ones that matter
• How your team can win the deals you can’t afford to lose
• Understand the truth about why organizations lose – and it’s almost never related to the price of your solution
• The most common pitfall of all – an absence of strategy

Peter’s presentation will challenge your team’s paradigms, educate them on the do’s and dont’s, and encourage them to learn from his invaluable lessons – from the school of hard knocks and real-life client pursuits and engagements.