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The Complex Sale Launches New Workshop Focused on Consultative Selling Skills for a Variety of Sales Forces

Atlanta, GA – January 4, 2011 – Leading sales and consulting firm, The Complex Sale, today announced the addition of its newest workshop – Consultative Selling Skills 2.0 – focused on the basic selling skills every salesperson needs to win the deals they can’t afford to lose.

The one-day workshop is designed to help a wide variety of sales organizations master the core skills of consultative selling including how to establish credibility and drive meaningful dialogue with senior executives in the initial phases of the sales cycle and how to win the sale early in the decision-making process.

The Complex Sale is known for its acclaimed R.A.D.A.R.^® sales methodology, which has enabled thousands of salespeople and managers across the globe to effectively navigate the political landscape of complex sales with multiple stakeholders.

Consultative Selling Skills 2.0 is new territory for the firm, focusing on sales with fewer decision-makers and generally shorter sales cycles.

“Not every sale is a complex sale with multiple decision-makers and a lengthy sales cycle,” said Rick Page, The Complex Sale’s founder and CEO. “But even more transactional sales require a winning strategy. There has been an increasing demand in the marketplace for these basic consultative selling skills as more and more companies attempt to move their salespeople towards selling solutions rather than just talking about products.”

Consultative Selling Skills 2.0 focuses on critical selling skills required of both inside and outside salespeople based on recent changes in buying behavior including how today’s buyers buy, how they want to be sold to, and how to effectively sell to executives.

“The Consultative Selling Skills 2.0 workshop was a great fit for our team,” said Jeff Finochiaro, EVP of sales and service for Muzak, which recently rolled-out CSS 2.0 to its sales force. “We have already trained our major accounts team on the RADAR methodology, which is the best in the business, but we also needed something that was powerful and simple for our deals that are smaller in scope and shorter in duration. CSS 2.0 was perfect for that. It allows us to use the same language and implement a consistent, scalable approach throughout our entire sales organization. Building relationships and effectively probing are critical to winning early in our competitive marketplace and TCS is a key strategic partner in helping us to achieve our goals and objectives.”

“These skill sets are applicable to a wide range of salespeople,” said Page. “By implementing these consultative selling skills, companies whose sales forces don’t primarily focus on complex, multi-million deals can implement a simple process and winning strategy to manage their sales cycle.”

For more information about Consultative Selling Skills 2.0 and The Complex Sale’s other products and course offerings, contact David Stargel at 770-360-9299 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .

About The Complex Sale, Inc.

The Complex Sale, Inc. is a sales methodology and consulting company that helps you win the sales you can’t afford to lose – from speeches and tools to training and coaching to total sales force transformation. TCS helps leading companies such as Siemens, Apple and ADT create pipeline, win opportunities, and dominate accounts in the complex selling environment. Founded in 1992 by Rick Page, author of the sales bestseller Hope Is Not A Strategy – The 6 Keys to Winning The Complex Sale and Make Winning A Habit – 20 Best Practices of the World’s Greatest Sales Forces – TCS programs are taught by executives who know the environment firsthand. We provide the skills and processes you need to make winning a habit in your organization. For more information, call (770) 360-9299 or visit us online at www.complexsale.com.