Sales Performance International Announces Acquisition of The Complex Sale

Media Contact:
Andrea Cinq-Mars
Marketing Communications
Sales Performance International
This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Strategic Acquisition Expands Solution Portfolio

CHARLOTTE, NC (March 5, 2014) – Sales Performance International (SPI), the global leader in sales performance improvement, announced today the acquisition of The Complex Sale, a premier sales methodology company. With this acquisition SPI further extends its portfolio of strategic opportunity and account management programs, and fortifies its breadth of proven sales methodology solutions. Further, a common process and methodology automation platform currently shared by both companies will provide joint customers with a unified sales enablement environment.

According to Keith Eades, CEO of SPI, “We’re delighted to add The Complex Sale team and their innovative sales performance solutions to SPI’s portfolio. Their intellectual property, and integrated enablement solutions are an ideal complement to our offerings and address key areas of need for our global customers.”

Dave Stargel, President of The Complex Sale adds, “Joining forces with a world-class provider of global sales training and performance improvement is great news for our customer base. SPI’s brand equity and credibility in the marketplace will provide tremendous growth opportunities in multiple markets for The Complex Sale’s offerings.”

About The Complex Sale
The Complex Sale, Inc. is a premiere sales enablement, training and methodology company focused on fundamental consultative selling, skills training, live workshops, and deal coaching. From enterprise to inside sales, to mid-market accounts and channels, The Complex Sale approach has achieved proven and innovative sales results for customers across a diverse range of industries.

The Complex Sale was founded in 1994 by Rick Page, author of sales bestseller Hope Is Not A Strategy. Since then the company has grown to include solutions to improve outcomes in every type of sale from enterprise to inside sales, to mid-market accounts and channels. To learn more about The Complex Sale, please visit

About Sales Performance International
Sales Performance International is the world leader in sales performance improvement, and collaborates with leading global companies to drive measurable and sustainable revenue growth and operational performance improvements. SPI offers the industry's only comprehensive Sales Performance Optimization Platform, comprised of three integrated components; talent assessment and analytics, continual learning and development, and sales enablement technologies. Multi-year, independent research demonstrates that SPI’s proven methods help our clients achieve measurable revenue growth, and accelerate their time-to results. With extensive sales performance expertise, deep industry knowledge, and global resources, SPI has assisted more than 1,000,000 sales and management professionals in more than 50 countries and 14 languages achieve higher levels of performance.

SPI is headquartered in Charlotte, North Carolina, with offices in Brussels, London, and Beijing, China; our clients include: Dell, Emerson Process Management, IBM, Kyocera, MasterCard, Manpower, Maersk, and Office Depot. For more information, please visit