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Executive Demand Creation (EDC) is a highly interactive, two-day workshop designed to teach sales professionals a structured, yet flexible process to target high-level executives with a focused campaign over an eight-week period.
The end objective is gaining executive sponsorship for your efforts to solve the buyer's strategic pains.
The Executive Demand Creation workshop helps your sales reps develop and use relevant, true-to-life examples of research, letters and e-mails, phone call outlines, and ultimately, executive presentations.
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