The Evaluate module guides the allocation of resources and investment of time to those accounts with the greatest potential for return. Unemotionally defining segmentation criteria enables sales and account managers to establish clear objectives for each account – penetrate, maintain, grow, or earn preferred status – and invest their time accordingly.

T.otal E.nterprise A.ccount M.anagement (T.E.A.M.®) then provides an eight step process for achieving the account objective.