Too often, companies try to create sustainable change in their organizations through a single sales training event. Executives declare that there is a problem, sales training vendors are evaluated, and the one that looks best on the shelf is hired.

Though you may see a short-term spike in effectiveness, you will rarely see long lasting change. Many organizations that attack their sales effectiveness challenges with this approach find themselves in the same situation six months after the training.

To implement a successful sales transformation, you must have:

• Identification, prioritization, and agreement of your sales issues.
• A focus on change management.
• A frontline management commitment to implementation.
• Documented sales processes and coaching objectives.
• Measurement and ongoing reinforcement.
• Accountability at all levels.

The Complex Sale helps you develop a solid sales approach - specifically tailored to your business issues, sales team, and corporate structure and culture - that enables you to Make Winning A Habit® in your organization.