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Leading sales consulting firm hires experienced sales executive in the healthcare industry as newest senior principal

ATLANTA, GA (AUGUST 13, 2012) – Leading sales and consulting firm, The Complex Sale (www.complexsale.com), today announced that Keegan Sparks has joined its world-class team as a senior principal.

Keegan comes to The Complex Sale with extensive experience in sales leadership, having been recognized numerous times for year-over-year goal attainment and driving revenue in both established as well as entrepreneurial healthcare environments.

Prior to joining TCS, Keegan served as a solutions strategist for Salt Lake City-based 3M Health Information Systems (3M HIS), where he worked directly with the 3M sales team, helping them to determine the sales strategy for specific accounts while developing strategies for selling to the C-suite.

Prior to its merger with 3M, Keegan was VP of sales for SoftMed Systems, where he was responsible for promoting, developing, directing and implementing the company’s national sales strategy through seven direct reports with a total team of 40.

While at SoftMed, he designed and implemented the company’s standardized five-step sales process and drove revenue from $70 million to $86 million in just four years, leading to the ultimate acquisition of the company by 3M HIS.

Keegan also served as VP of sales for the southwest region and director of national healthcare accounts for Lanier Worldwide, where he provided strategic leadership for a staff of 87 in 12 district offices over six states.

“We are very excited to welcome Keegan to the TCS team,” said Rick Page, CEO of The Complex Sale. “Keegan is a seasoned sales executive with extensive experience in complex selling in the healthcare industry, which is one of our largest client bases. We know he will serve as a tremendous asset to our team, as well as a valuable resource to our customers in this industry and beyond.”

About The Complex Sale

The Complex Sale, Inc. is a sales methodology and consulting company that helps you win the sales you can’t afford to lose – from speeches and tools to training and coaching to total sales force transformation. TCS helps leading companies such as Siemens One, SAP, Abbott, Lawson and Deloitte create pipeline, win opportunities, and dominate accounts in the complex selling environment. Founded in 1992 by Rick Page, author of the sales bestseller Hope Is Not A Strategy – The 6 Keys to Winning The Complex Sale and Make Winning A Habit – 20 Best Practices of the World’s Greatest Sales Forces – TCS programs are taught by executives who know the environment firsthand. For more information, call (770) 360-9299 or visit us online at www.complexsale.com.