Sales Strategy from Rick Page's Hope is Not a Strategy

It's a must-read sales book for anyone seeking a sales strategy for teams that sell solutions to multiple buyers in competitive evaluations. Hope Is Not A Strategy - The 6 Keys to Winning the Complex Sale is available in bookstores everywhere.

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In his book, Make Winning A Habit^®, Rick Page defines the gap between what companies know to do and how they consistently perform. Rick identifies five universal areas of sales effectiveness - talent, technique, teamwork, technology and trust - and explains how these five "T's" of transformation, when integrated into the sales pitch, can create the habit of winning over customers.

Overlap these with the four levels of sales strategy: individual, opportunity management, account management, and industry/marketplace - and you have 20 sales best practices that will make success more than a quota-by-quota occurrence.

Then, with the use of Page's assessment scorecard, you can compare your company with some of the best sales forces in the world. Designed to gauge your organization's effectiveness and further develop breakthrough sales growth, this scorecard highlights your strengths and weaknesses, helping you bridge the gap between where you are and where you need to be.

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